It seems every beauty magazine, report, or blog you’re reading at the moment talks about the joys of permanent makeup and it’s not a coincidence. The popularity for these brow, lip, and eye treatments is on the rise and here’s why.
Education. It’s that simple. Companies, like ourselves, are educating the public on the what these treatments involve, what to look for in a good artist, and the results you can achieve. This in turn has built trust within the beauty industry and once you trust a beauty treatment it opens the gates to a larger active audience.
The lure of a treatment that gives you groomed brows, constant lip colour, or perfect eyeliner everyday with no effort required is big. I mean, why wouldn’t it be? In this fast-paced lifestyle everyone is looking for timesaving solutions, especially when it comes to their daily morning beauty regime.
In fact, it’s so popular that the terms ‘permanent makeup’ and ‘microblading’ are being searched for 51,900 times every month!
Buying trends in the industry show that people are becoming smarter with their money and investing more in lasting beauty treatments rather than throw away products. An initial investment in a permanent makeup treatment can potentially save you money on brow products, for example, for up to 3 years.
It’s not a surprise that A-listers and social media influencers have opted to have permanent makeup and microblading treatments too. Gone are the days of harsh block brows and harsh lip liner tattoos, it’s all about natural enhancement to define what you already have and help you cut down your beauty routine.
It’s clear why permanent makeup is the treatment that keeps on growing with no signs of slowing down. The need for timesaving, convenient beauty treatments isn’t going to go away any time soon and permanent makeup is here for the stay!
For those who are already offering beauty treatments it’s a no brainer to now offer these popular treatments in your salon.
If you’re considering training in permanent makeup check out our K.B Pro training pages